Latest technology to launch your home to the market

Selling your home is becoming increasingly reliant on AI powered tools, with recent research indicating more than 20 percent of buyers mention using AI powered tools.

Among Balfours marketing suite, they are ensuring properties which they are launching stand out, optimizing property descriptions by prioritising hard data and specific keywords which will be brought to the forefront by the AI driven algorithms.

Balfours Amy Meldrum-Beechey explains: “Optimising a property description means prioritising hard data and specific keywords. This approach includes: Geographic Anchors with the exact distance to town centres and landmarks; Technical specifications such as precise square footage and architectural eras; Feature tags, such as the number of ensuites and views.”

Amy says that by ensuring the data is “machine readable,” a property will rank higher in filtered searches. Also appearing more frequently in AI generated recommendations.

“Of course, we will continue with our people friendly approach, such as printed brochures and the descriptive text within website portals. Plus, at 201 years old Balfours continues to hold true and pride itself on our heritage, built on traditional values and personal service. “However, as Rightmove and other portals transition to deeper AI Mode we are right there with them,” she adds.

If you are considering launching your home to the market and would like a free appraisal, call Balfours on 01743 353511 or email amymeldrumbeechey@balfours.co.uk.