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South Shropshire: the new Cotswolds racks up demand

South Shropshire and the surrounding borders are being labelled the “new Cotswolds,” as the number of southerners seeking a place to live within 20 miles of Ludlow strengthens.

“Ludlow and the surrounding villages, both in Shropshire and over the borders to Herefordshire, Powys and Worcestershire, are increasingly keenly sought after, as aspirational home owners from the south east recognise that they can make very favourable lifestyle choices,” says Scott Kemsley, of Balfours Property Professionals.

According to Scott, buyers include those who want to retire, semi-retire to a vocational career and those who are seeking a holiday home. “We currently have a number of buyers on our books that are looking to settle further north. The rural midlands puts them in the centre of the country, where nowhere is too far away.”

He says it is because Ludlow indulges on so many levels, as a historic medieval market town, for its gastro foodie culture and its continually developing cultural offer, not only in Ludlow, but just down the road in Hay on Wye.

“Beyond the town we have the most fantastic rural landscape with a medley of villages, all of which amount to a very meaningful change of lifestyle for anyone currently living in or near the city. Our country and town houses offer a wide range of styles from mansions, to half-timbered and stone farmhouses, village properties; most with glorious views and access to fantastic countryside.

“There is no doubt the market has changed in the past ten years, not only have the road and transport networks improved, but the plethora of communications systems over the internet now enables lifestyle choices which would have been impossible even a decade ago.”

Scott adds: “We would be delighted to speak with anyone considering selling in the area. We currently have proceedable buyers on our books patiently waiting for the right property, which can be in many guises. For vendors there can be merit in short circuiting the ‘for sale’ sign and the viewing process in favour of one serious buyer who is prepared to pay true market value.”

If you would like to discuss your property with Scott Kemsley, call 01743 353511 or email, This email address is being protected from spambots. You need JavaScript enabled to view it.

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