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Property Portal Alerts Sharpen Property Market

Alerts and Notifications from property portalsare enabling house hunters to act with speed, as they receive alerts directly to mobile devices; the result is new property to the market really is “hot property.”

The first country cottage of the year to be launched to the market by Balfours received its first viewing request within 30 minutes and the viewing was undertaken within 24 hours. Alerts targeted by the agent to registered applicants yielded two further enquiries in a similar timescale. 

Head of sales at Balfours, Tim Main, explains: “Last year’s trend, that properties fresh to the market received good early interest is running on into 2017; even in the traditionally quieter month of January. We have a good list of registered applicants and as a result buyers are often being found very quickly. Indeed some of the best deals are achieved from early viewings, rather than hanging on.”

Changing buyer habits in the electronic age is reflected in the main property portals, such as Right Move which reports just over half its activity from mobile devices such as phones and tablets. It is a pattern seen within Balfours own website too, indicating buyers want quick and immediate communication when they are house hunting.

That is exactly how it was for a West Shropshire country cottage, Southview at Hemford, near Minsterley. The modernised cottage comes with fabulous views, ponds, woodland and three/four bedrooms and a guide price of £500,000.

Tim adds: “There is no doubt the early bird gets the worm. If buyers see a property which appeals to them, then they want to act fast and today’s electronic devices, together with our targeted alert system to registered buyers, enables them to do exactly that. Buyers should however keep in touch with the relevant estate agents as some properties do not make it to a formal public launch on the property portals.”


Southview House

Pictured: South View House, Hemford, near Minsterley

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